Forecasts
Zhao Yun Index — Match Prediction Archive
Zhao Yun Leads the Way
The team spent a long time naming the predictions column. Then someone said: isn't the pitch just a battlefield? And who's the steadiest warrior in the Three Kingdoms? Zhao Yun. Zhao Zilong of Changshan — seven charges in and out without breaking a sweat. Perfect for "leading the way." That's how the calligraphic seal logo was born — ink-brush style, unmistakably not your average data column, but something with character. The ink-wash Zhao Yun on horseback, spear in hand, became the cover of every match analysis. The visual identity was locked in by 2018 and ran through to the column's final season.
Zhao Yun Index × Fortune Insurance
Match analysis alone wasn't enough. The team wondered: how do we give members more peace of mind when they place a bet? So the Zhao Yun Index and Fortune Insurance became a pair — read the pre-match analysis, bet with insurance attached. Win and keep the winnings; lose and get the full amount back the next day. Even the copywriting stayed in character: insurance amounts were written in classical silver tael notation, keeping the Three Kingdoms tone all the way through. The visuals rolled out everywhere — homepage, promotions, event pages, teasers.
Three Years, Nearly a Thousand Matches
The Zhao Yun Index launched in 2018 and ran for three straight years. Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Champions League, World Cup qualifiers — whenever a big match came around, Zhao Yun would show up to "lead the way." The team's spreadsheet tells the story: nearly a thousand matches analyzed and recommended, each one paired with a Fortune Insurance plan like a safety lock on every bet. The hardest part was never starting — it was showing up, day after day.
Letters from Zhao Yun & Weiwei
Zhao Yun didn't just live on banners. Every week, members would find a "Letter from Zhao Yun and Weiwei" in their inbox — Zhao Yun talked football and Fortune Insurance, Weiwei handled the personal touch. One covered the matches, the other looked after the people, working as a duo for years. Inside each letter: a Zhao Yun Index link, weekly Fortune Insurance picks, system upgrade previews, and new game announcements. Not the kind of cold marketing email you delete without reading — more like an update from a friend. A friend who happens to know a lot about football.
