The brand archive is a complete record of FYTBET’s fifteen years of brand building, covering the Ah Fu mascot design archive (40+ expressions, sports series, idiom illustrations, 3D sculpts, animation, brand guidelines), visual identity evolution, logo design archive, and more.

Fifteen years of work piles up — sketches, timelines, guidelines full of little details. We never planned to keep them hidden. Rather than letting everything sit on a hard drive collecting dust, we figured we’d lay it all out and let people see what we’ve actually been making all these years.

Yes. What you see now is just the first batch. Fifteen years of design assets, event footage, and product iteration records are being organized — the Logo evolution archive, Zhao Yun Index match prediction archive, behind-the-scenes event footage, and more sections will go live progressively. The archive only gets thicker.